Elevate Your Hair Game with Technology ✨

Achieve Precise Styles Anytime & Anywhere in Half the Time

Master styles in less time with more accuracy

Are you tired of struggling with hair styling? Say goodbye to your styling woes and embrace a modern solution to haircare.

Our app is your ultimate companion for mastering hair parting and styling with ease, with the option to customize parts for different occasions.

Our cutting-edge proprietary technology will provide real-time guidance and feedback, helping you achieve precise and impeccable parting with less time, effort, pain, and breakage.

✨User Engagement ✨

Our technology is tailored for underrepresented groups: Built by & for Black/Latinx community but we welcome everyone to use our tools! We prioritize user safety & privacy and only store data points around your head & discard the rest! You will have choice to opt in or opt-out to our camera features!

Our mission: is to create GLOBAL access to hair education no matter where you are from & your level of skill!

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Followers

90k+

Views

470M+

✨As Seen On✨

✨Traction✨.

Posts

Beyond filters

Unify your style inspiration across various social media accounts into one place in our app with options to save & share your favorite styles easily when you want to recreate them.

Out of Hair Ideas? Our personalized assistant will recommend a curated list of styles tailored to your needs & preferences & we'll show you how they would look on you!

Looking for a New Hair Product? We'll recommend products for you based on your hair needs

Envision all your style possibilities

Discover Styles, Book Stylists

Not in the Mood to Style? : Treat yourself sis, it's #Softgirllife era! Discover natural hair experienced stylists in your area who can help you achieve your desired look from the comfort of your home.

Have a special event? or Just want an everyday look? We got you! Style Packs are made for your specific occasions!

We Outside! : Get Alerts of In-Person Hair Events Be in the know about upcoming in-person hair events and community meetups. Join like-minded individuals to learn, share, and celebrate all things hair care.